倛砓˙ㄗ4ㄘ衄瞳衾柲竘載嗣腔齪笳剴氪˙ㄗ5ㄘ蛁聊妀梓褫妏珛腔莉杻◇伎◆腕善楊薺悵誘ㄛ滅砦梗耀溘﹜陪炷﹝

垀彖拸齪莉岆硌婓閉撰庈部奻堤忮腔拸齪﹜婦蚾潠眢歎跡晞皊腔籵莉﹝珛芢堤拸齪莉腔翋猁醴腔岆誹吽婦蚾﹜嫘豢脹煤蚚ㄛ蔥腴歎跡ㄛ孺湮种忮﹝珨啜懂蔡ㄛ帤蛁聊妏蚚窐講誕腴腔埻蹋ㄛ奧婦蚾梓﹜嫘豢腔煤蚚誕腴﹝

2玩齪妏蚚氪習謹

珛衄笱褫恁寁腔習謹ㄛ撈ㄩㄗ1ㄘ珛褫眕樵隅妏蚚赻撩腔齪ㄛ涴笱齪請酕珛齪﹜汜莉氪齪﹜弊◇俶◆齪˙ㄗ2ㄘ珛遜褫眕樵隅蔚莉湮蠶講華闖跤笢潔妀ㄛ笢潔妀婬蚚赻撩腔齪蔚億昜蛌闖堤ㄛ涴笱齪請酕笢潔妀齪﹜佌齪﹝ㄗ3ㄘ珛遜褫眕樵隅衄虳莉蚚赻撩腔齪ㄛ衄虳莉蚚笢潔妀齪﹝

醴ㄛ笢潔妀齪眒冪曹傖齪噥淰腔珨跺笭猁秪匼﹝笢潔妀妏赻撩腔佌齪ㄛ頗湍懂珨虳恀枙ㄛ揣ㄩㄗ1ㄘ笢潔妀斛剕豪竭嗣釬嫘豢ㄛ湮佹哫換齪﹝ㄗ2ㄘ笢潔妀斛剕湮蠶講隆億ㄛ秪奧剕蔚湮講訧踢梩揤婓妀踱湔奻ㄛ甜剕創童珨虳瑞玸﹝筍岆ㄛ笢潔妀妏蚚赻撩腔齪衱褫湍懂笱笱瞳祔ㄛ絊ㄩ褫眕載疑華諷秶歎跡ㄛ甜褫眕婓議笱最僅奻諷秶鼎茼妀ㄗ秪峈笢潔妀褫眕蚚載遙鼎茼妀懂哏赲珛ㄘ˙輛億傖掛誕腴ㄛ秪奧种忮歎跡誕腴ㄛ噥淰薯誕ㄛ褫眕腕善誕詢瞳﹝秪森ㄛ埣懂埣嗣腔笢潔妀杻梗岆湮蠶楷妀﹜湮錨忮妀飲妏赻撩腔齪﹝

婓珋測庈部冪撳沭璃狟ㄛ珛齪睿笢潔妀齪眳潔冪都桯羲慾轄噥淰ㄛ涴憩岆垀彖腔齪桵﹝婓涴笱勤蕨笢ㄛ笢潔妀衄勍嗣蚥岊ㄛ絊ㄩㄗ1ㄘ錨忮妀珛腔茠珛醱儅衄癹ㄛ秪森ㄛ勍嗣珛杻梗岆陔珛睿苤珛麵眕蚚齪湖錨忮庈部˙ㄗ2ㄘ呥秏煤氪飲眭耋ㄛ眕佌齪堤忮腔妀籵都飲岆湮珛腔莉ㄛ筍岆ㄛ蚕衾笢潔妀杻梗蛁砩悵厥佌齪腔窐講ㄛ夔荇腕秏煤氪腔陓˙ㄗ3ㄘ笢潔妀齪腔歎跡籵都隅腕掀珛齪腴ㄛ秪森ㄛ夔茩磁勍嗣數誕歎跡詢腴腔嘈諦ㄛ杻梗岆婓籵億壩梠奀˙ㄗ4ㄘ湮錨忮妀參赻撩腔齪麻蹈婓妀虛倳醴腔華源ㄛ奧邰囡揣掘﹝蚕衾涴虳埻秪ㄛ珛齪腔昺饒笱蚥岊淏婓祅﹝

3玩齪苀煦習謹

珛彆樵隅湮窒煦麼窒莉飲妏蚚赻撩腔齪ㄛ遜猁樵隅莉煦梗妏蚚祥肮腔齪ㄛ遜岆苀珨妏蚚珨跺麼撓跺齪﹝涴憩岆佽ㄛ婓涴跺恀枙奻珩衄侐笱腔褫鼎恁寁腔習謹ㄩ

(1)跺梗齪ㄛ撈珛跪笱祥肮腔莉煦梗妏蚚祥肮腔齪﹝翋猁疑揭岆ㄩ珛腔淕跺汒酐祥祡忳議笱妀腔汒酐腔荌砒﹝

(2)苀珨齪ㄛ撈珛垀衄腔莉飲苀珨妏蚚珨跺齪靡備﹝

(3)煦濬齪ㄛ撈珛腔跪濬莉煦梗韜靡ㄛ珨濬莉妏蚚珨跺齪赽﹝

(4)珛靡備樓跺梗齪ㄛ撈珛樵隅跪笱祥肮腔莉煦梗妏蚚祥肮腔齪ㄛ奧跪笱莉腔齪醱遜夢眕珛靡備﹝

4.齪孺桯習謹

齪孺桯習謹岆硌珛瞳蚚傖髡齪靡備腔汒酐懂芢堤蜊謎莉麼陔莉ㄛ婦嬤芢堤陔腔婦蚾寞跡﹜眅庤睿宒欴脹﹝

5.嗣齪習謹

嗣齪習謹岆硌珛肮奀冪茠謗笱麼謗笱眕奻誑眈噥淰腔齪﹝涴笱習謹蚕惘賞鼠侗忑斐﹝換苀腔庈部茠种燴蹦峈ㄛ等珨齪晊扥夔妏珛熬屾哫換傖掛ㄛ眢衾掩嘈諦諉忳ㄛ晞衾珛倛砓腔苀珨﹝惘賞峈ㄛ等珨齪甜準勀眳習﹝秪峈珨笱齪攷蕾眳綴ㄛ眢婓秏煤氪絞笢倛傖嘐隅腔荂砓ㄛ祥瞳衾莉腔晊扥ㄛ蚧岆砉惘賞涴欴腔筵輻嗣笱俴珛﹜茧衄嗣笱莉腔珛載岆涴欴﹝珨啜懂佽ㄛ珛粒嗣齪習謹腔翋猁埻秪岆ㄩㄗ1ㄘ嗣笱祥肮腔齪硐猁掩錨忮妀虛諉忳ㄛ憩褫梩蚚載湮腔億殤醱儅ㄛ奧噥淰氪垀梩蚚腔億殤醱儅絞淜眈茼熬苤˙ㄗ2ㄘ嗣笱祥肮腔齪褫柲竘載嗣嘈諦ㄛ枑詢庈部梩衄薹﹝涴岆秪峈ㄩ珨嫗笳剴衾議珨齪奧祥蕉藉坻齪腔秏煤氪岆竭屾腔ㄛ湮嗣杅秏煤氪飲岆齪蛌遙氪﹝楷桯嗣笱祥肮腔齪ㄛ符夔荇腕涴虳齪蛌遙氪˙ㄗ3ㄘ楷桯嗣笱祥肮腔齪衄翑衾珛囀窒跪跺莉窒藷﹜莉冪燴眳潔羲桯噥淰ㄛ枑詢虴薹˙ㄗ4ㄘ楷桯嗣笱祥肮腔齪褫妏珛旮善跪跺祥肮腔庈部窒煦ㄛ梩鍰載湮腔庈部﹝

6.齪笭陔隅弇習謹

議珨跺齪婓庈部奻郔場隅弇撈妏竭疑ㄛ呴覂奀潔芢痄珩斛剕笭陔隅弇﹝涴翋猁埽衾眕狟撓笱錶ㄗ1ㄘ噥淰氪芢堤珨跺齪ㄛ參坳隅弇衾掛珛腔齪籥晚ㄛ梩賸掛珛腔齪腔珨窒煦庈部隅弇ㄛ妏掛珛腔齪腔庈部梩衄薹狟蔥ㄛ涴笱錶猁珛輛俴齪笭陔隅弇˙ㄗ2ㄘ衄虳秏煤氪腔疑楷汜赽曹趙ㄛ坻蠅埻懂炰辣掛珛腔齪ㄛ珋婓炰辣坻珛腔齪ㄛ秪奧庈部勤掛珛腔齪腔剒熬屾ㄛ涴笱庈部錶曹趙珩猁珛輛俴齪笭陔隅弇﹝珛婓釬齪笭陔隅弇習謹奀ㄛ猁醱蕉藉謗源醱腔秪匼ㄩ珨源醱ㄛ猁醱蕉藉參赻撩腔齪植珨跺庈部窒煦蛌痄善鍚珨跺庈部窒煦腔傖掛煤蚚﹝珨啜懂蔡ㄛ笭陔隅弇擒燭埣堈ㄛ傖掛煤蚚憩埣詢﹝鍚珨源醱ㄛ遜猁蕉藉參赻撩腔齪隅婓陔腔弇离奻垀腕彶嗣屾﹝

7.珛倛砓妎梗炵苀習謹

珛倛砓妎梗炵苀ㄗcorporateidentitysystemㄛcisㄘ岆硌蔚珛冪茠燴癩迵儕朸恅趙堍蚚淕极換湛炵苀ㄗ杻梗岆弝橇換湛扢數ㄘㄛ換湛跤珛极笚峓腔壽炵麼芶极ㄗ婦嬤珛囀窒迵扦頗湮笲ㄘㄛ甜梪挍勤珛莉汜珨祡腔肮迵歎硉夤﹝遙晟眳ㄛ珩憩岆賦磁珋測扢數夤癩迵珛奪燴燴蹦腔淕极◇俶◆堍釬ㄛ眕覦赫珛跺◇俶◆ㄛ芼堤珛儕朸ㄛ妏秏煤氪莉汜旮覦腔肮覜ㄛ植奧湛善棻种醴腔扢數﹝坳腔凳傖秪匼蚕眕狟跺源醱郪傖ㄩmi(mindidentity)冪茠燴癩妎梗ㄛbi(behavioridentity)冪茠魂雄妎梗ㄛvi(visualidentity)淕极弝橇妎梗﹝珛倛砓妎梗炵苀勤衾攷蕾珛倛砓ㄛ斐蕾靡齪ㄛ詻疑齪隅弇撿衄笭猁砩砱﹝

﹜弊暱誑薊厙釐笢腔郖靡迵珛妀梓

郖靡岆誑薊厙腔等弇靡備ㄛ坳夔跤換湛竭嗣笭猁陓洘ㄛ掀等弇扽◇俶◆﹜珛昢杻涽脹﹝郖靡撿衄笭扽◇俶◆ㄛ菴珨憩岆妀梓扽◇俶◆ㄛ勍嗣珛飲參眭靡妀梓蛁聊傖郖靡﹝掀闔絞櫛腔妀梓"操拸啪"憩蛁聊傖賸郖靡﹝坳撿衄珨隅腔漪砱砉妀梓珨欴ㄛ蚚腕壅賸ㄛ蠅勤坳衄杻忷腔覜橇ㄛ坳衄覜﹜眭妎﹜囀滬﹜俋晊ㄛ飲躲換苀腔妀梓珨欴﹝奧衄珨濬換苀妀梓岆蚕荎恅坫迡趼譫郪傖腔妀梓婓岍賜哏儂凳憩掩絞傖賸郖靡﹝珨啜蠅垀眭耋腔喊靡妀梓ㄛ撓綱婓弊暱奻坳掛旯憩岆郖靡﹝絞ㄛ郖靡祥俇脹肮衾珛妀梓ㄛ坳遜撿衄鍚俋謗笭扽◇俶◆撈蚗壅華硊扽◇俶◆睿珛淏宒靡備扽◇俶◆﹝涴謗笱扽◇俶◆肮郖靡腔妀梓扽◇俶◆珨欴撿衄笭猁腔華弇睿歎硉﹝

蚕衾郖靡炵苀ㄗdvsㄘ岆弊暱僕衄訧埭ㄛ婬樓奻妀珛歎硉岆操湮腔ㄛ蛁聊郖靡腔珛郛懂郛嗣ㄛ埻衄腔跺籵蚚階撰郖靡ccㄗ鼠侗ㄘ﹜ccㄗ岈珛等弇ㄘ﹜netㄗ厙釐等弇ㄘ眒祥劂蚚ㄛ秪森ㄛ