磁ㄛ笢婦嬤莉窐講﹜俋夤﹜鎗闖ㄗ撈婓磁肮寞隅潔囀偌桽寞隅腔歎跡鎗闖議笱億昜脹腔瞳ㄘ﹜宒欴﹜齪靡備﹜婦蚾﹜喜鎢麼倰瘍﹜督昢﹜悵痐﹜豖億脹脹﹝ 庈部茠种郪磁笢腔"歎跡"測桶嘈諦劃鎗妀奀腔歎跡ㄛ笢婦嬤歎醴桶垀 蹈歎跡﹜殏諶﹜殏﹜盓葆癹﹜陓蚚沭璃脹脹﹝
庈部茠种郪磁笢腔"華萸"測桶珛妏莉褫輛睿善湛醴梓庈部ㄗ麼醴梓嘈諦ㄘ垀輛俴腔笱笱魂雄ㄛ笢婦嬤耋恁寁﹜累揣﹜堍怀脹脹﹝ 庈部茠种郪磁秪匼勤珛懂佽飲岆"褫諷秪匼"﹝憩岆佽ㄛ珛跦擂醴梓庈部腔剒猁ㄛ褫眕樵隅赻撩腔莉賦凳ㄛ秶隅莉歎跡ㄛ恁寁煦种耋ㄗ華萸ㄘ睿棻种源宒脹﹝勤涴虳庈部茠种忒僇腔堍蚚睿減饜ㄛ珛衄赻翋﹝筍涴笱赻翋岆眈勤腔ㄛ岆祥夔呴陑垀郗腔ㄛ秪峈珛庈部茠种徹最祥筍猁忳掛旯訧埭睿醴梓腔秶埮ㄛ奧遜猁忳跪笱峚夤睿粽夤遠噫秪匼腔荌砒睿秶埮ㄛ涴虳岆珛垀祥褫諷秶腔曹講ㄛ撈"祥褫諷秪匼"﹝秪森ㄛ庈部茠种奪燴埜腔昢憩岆巠絞假齬庈部茠种郪磁ㄛ妏眳迵祥褫諷秶腔遠噫秪匼眈巠茼ㄛ涴岆珛庈部茠种夔瘁傖髡腔壽瑩﹝
珛婓隅庈部茠种郪磁奀ㄛ祥筍茼妏腕侐跺"p"眳潔腔郔槽減饜ㄛ奧猁蛁砩假齬疑藩跺"p"囀窒腔減饜ㄛ妏垀衄涴虳秪匼湛善鍾魂堍蚚睿衄虴郪磁﹝
庈部茠种郪磁衱岆珨跺雄怓郪磁﹝藩珨跺郪磁秪匼飲岆祥剿曹趙腔ㄛ岆珨跺曹講˙肮奀衱岆誑眈荌砒腔ㄛ藩跺秪匼飲岆鍚珨秪匼腔婓杸測氪﹝婓侐跺湮腔曹講笢ㄛ衱跪赻婦漪覂補撿极腔苤曹講ㄛ藩珨跺曹講曹雄ㄛ飲頗竘淕跺庈部茠种郪磁腔曹趙ㄛ倛傖珨跺陔腔郪磁﹝
庈部茠种郪磁猁忳珛庈部隅弇桵謹腔秶埮ㄛ撈跦擂庈部隅弇桵謹ㄛ扢數﹜假齬眈茼腔庈部茠种郪磁﹝
參珛腔庈部茠种秪匼煦峈褫諷秪匼迵祥褫諷秪匼ㄛ眕摯參褫諷秪匼衙嬤峈"4p"涴虳換苀燴蹦ㄛ婓昹源眒冪衄40爛眳壅﹝筍岆ㄛ輪爛懂婓弊暱庈部噥淰慾轄ㄛ勍嗣弊模◇淉葬◆補啎樓睿籀眢悵誘翋砱婬僅倓腔陔倛岊狟ㄛ庈部茠种燴蹦衄賸陔腔楷桯﹝滑瞳﹞褪杻毚植1984爛眕懂枑堤賸珨跺陔腔燴蹦ㄛ坻峈珛夔劂荌砒赻撩垀揭腔庈部茠种遠噫ㄛ奧祥茼等曾華佼植睿巠茼遠噫﹝秪森ㄛ庈部茠种郪磁腔"4p"眳俋ㄛ遜茼蜆婬樓奻謗跺"p"ㄛ撈"薯"ㄗpowerㄘ迵"鼠僕壽炵"(public rlations) ㄛ傖峈"6p"﹝涴憩岆佽ㄛ猁堍蚚淉笥薯講睿鼠僕壽炵ㄛ湖弊暱麼弊囀庈部奻腔籀眢族濫ㄛ峈珛腔庈部茠种羲斬耋繚﹝坻參涴笱陔腔桵謹佷砑請酕"湮庈部茠种"(megamarketing)﹝
拻﹜庈部茠种瞄陑燴癩
庈部茠种嫗援淕跺庈部徹最﹝佌茠珛ㄛ珩祥夔瞰俋﹝佌茠珛腔噥淰勤忒懂赻衾弊囀ㄛ珩懂赻衾弊暱﹝睡質訧踢倯綠﹜撮扲鍰珂﹜扢掘儕謎﹜陓洘鍾籵﹜郪眽旆躇﹜奪燴珂輛﹜符媺楢脹源醱腔蚥岊ㄛ汜莉堤詢窐講腔莉ㄛ枑鼎源弇腔蚥窐督昢ㄛ眕摯堍蚚俴眳衄虴腔茠种桵謹迵習謹眕摯鍾魂嗣欴腔茠种忒僇迵源楊ㄛ祥剿華羲阹弊暱庈部ㄛ甜夔婓渣軘葩娸﹜曹趙嗣傷腔弊暱庈部笢梩鍰衄瞳腔華弇ㄛ岆佌茠珛庈部茠种腔翋猁諺枙﹝
猁詻疑佌茠珛腔庈部茠种ㄛ忑珂剒猁攷蕾庈部茠种價掛燴癩﹝
1玩齪趙冪茠夤癩ㄩ撈硌峈珛腔庈部茠种埜猁樵隅岆瘁跤莉寞隅齪靡備ㄛ眕坳湖呾蚚懂梗珨跺(麼珨)闖翋睿噥淰氪ㄛ坳婦嬤齪靡備﹜妀梓﹜垀衄齪靡備睿垀衄妀梓飲岆齪麼齪腔珨窒煦﹝坳腔荌砒翋猁婓衾ㄛ褫妏劃闖氪腕善珨虳瞳祔ㄛ筍岆肮奀坳珩頗妏珛崝樓傖掛煤蚚﹝珋婓勍嗣腔模萇鼠侗峈賸孺湮赻模腔齪虴茼ㄛ婓砃庈部芢堤赻撩腔vcd莉奀ㄛ眕莉腔齪湍雄赻撩珛坻腔莉ㄛ眕森荌砒淕跺腔庈部茠种﹝秪森ㄛ齪湮桵憩絳祡賸嫘豢腔"梓卼"筑汜﹝涴欴憩斛剕豪竭嗣釬嫘豢ㄛ湮薯哫換齪﹝珛腔傖掛煤蚚憩眈勤枑詢﹝
藻迖蹕嶺珋婓眒冪婓笢弊腔嫘笣﹜奻漆睿傖飲膘蕾賸跺俇藻迖蹕嶺衙癩腔"藻迖蹕嶺傑"ㄛ憩岆溘桽藝弊"騵親傑"耀宒ㄛ綴氪岆倎玿莉錨忮腔摹珂瑟ㄛ藩毞嘈諦杅講湛4000棒﹝婓"藻迖蹕嶺傑"囀ㄛ斕頗艘善ㄛ郔陔腔藻迖蹕嶺忒儂砉忑庉珨欴麻蹈婓產薛碟爵ㄛ坳蠅艘懂祥砉僱籵扢掘ㄛ奧載砉奀奾腔蚾庉﹝
嘈諦冪都婓涴笱梗祡腔劃昜遠噫笢隱蟋撓跺苤奀ㄛ綴善誰奻梗腔華源眕掀"藻迖蹕嶺傑"腔歎跡晞皊10%腔歎鎗珨遴赻撩眈笢腔忒儂﹝筍岆ㄛ涴甜祥笭猁ㄛ淏藻迖蹕嶺腔珨弇冪燴垀佽ㄩ"枑汔藻迖蹕嶺腔齪倛砓堈掀忒儂种忮講笭猁腕嗣﹝"
秪奧ㄛ膘蕾齪冪茠湖堤赻撩腔齪懂ㄛ岆佌茠珛猁攷蕾腔菴珨跺茠种燴癩﹝
2玩拸船祑庈部茠种夤癩ㄩ珛婓庈部牉煦眳綴ㄛ祥蕉藉跪赽庈部腔杻涽ㄛ奧岆蛁笭赽庈部腔僕◇俶◆ㄛ樵隅硐芢堤等珨莉ㄛ堍蚚等珨腔庈部茠种郪磁ㄛ薯婓珨隅最僅奻巠磁鴃褫夔腔嗣腔嘈諦腔剒﹝婓拸船祑庈部茠种笢ㄛ遠噫勤森荌砒祥湮﹝擁癹◇俶◆婓衾肮俴珛笢彆衄撓模珛飲妗俴拸船祑庈部茠种奀ㄛ婓誕湮腔赽庈部笢腔噥淰蔚頗祔慾轄ㄛ奧婓誕苤腔赽庈部笢腔剒蔚腕祥善雛逋﹝衄珨模趙馱莉等弇ㄛ峈賸芢堤遠欬梡俛莉ㄛ祥蕉藉莉腔跪赽庈部腔杻涽ㄛ奧硐蛁笭赽庈部腔僕◇俶◆ㄛ硐汜莉堤誕等珨腔倰瘍莉﹝蚕衾誕湮腔赽庈部噥淰祔慾轄ㄛ奧誕苤腔赽庈部腔剒腕祥善雛逋ㄛ賦彆跤莉汜莉湍懂荌砒ㄛ蜆等弇祥腕祥礿莉ㄛ埻秪憩岆勤庈部蕉藉祥笚﹝
3玩船祑庈部茠种冪茠夤癩ㄩ珛樵隅肮奀峈撓跺赽庈部督昢ㄛ扢數祥肮腔莉ㄛ甜婓耋﹜棻种睿隅歎源醱飲樓眕眈茼腔蜊曹ㄛ眕巠茼跪跺赽庈部腔剒猁﹝植遠噫荌砒奻艘ㄛ珛腔莉笱濬肮奀珩婓撓跺赽庈部梩衄蚥岊ㄛ憩頗枑詢秏煤氪勤珛腔陓覜ㄛ輛奧枑詢笭葩劃鎗薹ㄛ奧籵徹嗣欴趙腔耋睿嗣欴趙腔莉盄輛俴种忮ㄛ籵都頗妏軞种忮塗崝樓﹝筍坳腔擁癹◇俶◆婓衾ㄛ頗妏珛腔汜莉傖掛睿庈部茠种煤蚚崝樓ㄛ嬝蔬珨模嬴釦ㄛ峈賸雛逋祥肮腔嘈諦剒猁ㄛ肮奀汜莉堤嗣笱腔莉ㄛ湖祥肮腔庈部ㄛ植賦彆奻艘ㄛ种忮塗岆衄垀崝樓ㄛ奧婓珨隅腔華郖毓峓囀ㄛ莉梩衄蚥岊ㄛ輛奧珩妏笭葩劃鎗薹枑詢ㄛ筍莉猁孺湮華郖ㄛ祥筍猁嫘豢煤ㄛ奧珛腔汜莉傖掛枑詢ㄛ婦嬤跪濬煤蚚飲枑詢ㄛ庈部茠种煤蚚珩崝樓ㄛ毀奧妏冪撳虴薹蔥腴﹝
4玩摩笢庈部茠种腔冪茠夤癩ㄩ珛摩笢垀衄薯講ㄛ眕珨跺麼屾杅撓跺◇俶◆窐眈侔