衄翑衾羲屨冪茠氪佷繚ㄛ載疑華羲楷陔莉ㄛ梩鍰踏綴庈部ㄛ妗珋莉庈部"儐玸腔珨埲"﹝

1.瞳價庈部茠种莉汜腔掖劓

笲垀笚眭ㄛ昹源妀庈部婓媼棒岍賜湮桵賦旰眕綴腔撓坋爛笢鳳腕賸操湮腔楷桯陔莉植羲楷﹜汜莉﹜傖抇﹜摯掩載陔腔莉垀杸測腔徹最祥剿坫傻ㄗ翍靡腔藻嫌隅薺桶隴郋腔汜韜笚祥剿坫傻腔寞薺ㄘㄛ剒曹趙腔薹祥剿樓厒ㄛ妏俴珛庈部剒祥剿載陔甜掩雛逋ㄛ庈部噥淰婓毓峓囀郛樓曄轄ㄛ朼祫衾郋俴珛腔韓芛橾湮intel軞笛跡糧痲珩備"峏衄硒遼符夔汜湔"﹝蚕衾劃鎗氪婓蝠眢笢梩翋絳華弇ㄛ奧坻蠅勤癹恁劃腔妀婓笱﹜豪◇伎◆﹜寞跡倰瘍﹜饜离脹絊嗣源醱婓劃鎗癹僅囀埣懂埣泔枌ㄛ眕雛逋赻撩腔杻忷疑睿剒ㄛ妏峈眳ㄗ諦誧ㄘ督昢腔珛斛剕旮覦華壽蛁秏煤剒腔曹趙ㄛ眕摯祥奀蜊輛赻撩腔莉睿督昢﹝

呴覂珛眳潔腔潭甜﹜笭郪睿桵謹薊襠脹磁釬腔陔倛宒腔倛傖ㄛ濬肮窐庈部祥剿掩梗腔珛梩鍰ㄛ勍嗣珛祥腕祥參桉嫖芘砃苤輸腔妀庈部ㄛ蚧岆勤衾饒虳陔輛 庈部腔笢苤珛奧晟ㄛ倛岊垀ㄛ載腕森﹝

俋婓遠噫腔祥剿曹趙ㄛ妏腕珛囀窒腔茠种奪燴忳善旆笭腔喳僻睿泔桵ㄛ珛腔冪茠奪燴氪勤眕厘議虳換苀腔茠种奪燴夤癩輛俴毀吽ㄛ婓庈部煦昴﹜茠种習謹秶隅茠种郪磁脹源醱笭陔扢數ㄗ珛昢笭郪ㄘㄛ眕巠茼庈部腔曹趙﹝婓森價插奻ㄛ勍嗣珛楷珋徹饒笱湮筐汜莉湮講种忮肮珨笱莉腔湮講茠种源宒

ㄗmass marketingㄘㄛ測眳眕壽蛁苤輸腔ㄛ帤掩梗腔珛梩衄腔揭躓庈部ㄛ麼呥衄珛梩鍰筍甜祥恛嘐腔庈部ㄛ軑眕薯輛ㄛ郔湮趙華雛逋蜆庈部腔剒﹝

2.瞳價庈部茠种腔蚥萸

瞳價茠种夔妏珛侚隙汜腔翋猁埻秪婓衾眕狟撓跺源醱﹝

(1)堍蚚瞳價庈部茠种腔珛醴梓庈部誕苤等珨ㄛ晞衾珛輛俴庈部旃噶﹝庈部旃噶腔醴腔婓衾峈珛腔樵習枑鼎衄壽庈部曹雄腔褫蕞腔甡擂ㄩ涴虳甡擂腔腕ㄛ衄懇衾庈部陓洘腔彶摩睿褪悝腔煦昴楊﹝蚕衾瞳價茠种壽蛁腔岆牉苤腔庈部錶ㄛ憩湮湮蔥腴賸衄壽醴梓庈部覃旃腔葩娸◇俶◆˙庈部旃噶褫眕婓誕傻腔奀潔桯羲ㄛ珛峈森盓葆腔傖掛珩誕苤ㄛ絊婓莉盄狫晜﹜醴梓庈部華郖煦票等珨﹜庈部劃鎗俴峈珨祡◇俶◆誕脹嗣源醱眢腕蚥岊妗珋ㄛ覃旃醴梓妗珋參挍誕湮﹝勤衾涴虳茠种腔樵隅秪匼腔衄虴煦昴ㄛ衄瞳衾珛芵章賸賤庈部ㄛ植奧粒"傻﹜﹜辦"腔俴雄ㄛ捃厒輛庈部ㄛ蔥腴棻种傖掛﹝

(2)堍蚚瞳價茠种ㄛ晞衾珛樓諦誧督昢奪燴

婓勤醴梓庈部旃噶腔價插奻ㄛ珛褫眕梪挍醴梓庈部俴峈睿秏煤氪腔旯剒猁ㄛ旮覦砩妎善諦誧腔剒猁淏岆珛斛剕雛逋腔﹝涴欴ㄛ珛褫眕衄渀勤◇俶◆華憩諦誧腔猁輛俴莉羲楷睿珛昢覃淕﹝衱秪峈瞳價茠种魂雄摩笢婓苤輸庈部奻ㄛ撈妏珛勤諦誧腔猁祥疻豻薯華枑鼎督昢ㄛ勤珛腔淕极茠堍傖掛珩祥頗婖傖竭湮腔枑詢﹝秪森瞳價茠种傖峈湮嗣杅珛蚧岆笢苤珛噥淰蚥岊腔衄薯挕﹝

(3)堍蚚瞳價茠种腔珛ㄛ眢衾梪挍茠种醴梓﹝

珛腔茠种醴梓祥岆埣湮埣疑﹝婓珨隅奀囀ㄛ坳斛剕迵珛腔囀窒訧埭眈饜ㄛ奧衄瞳衾珛勤茠种醴梓睿楷桯源砃腔諷秶﹝珛勤赻旯茠种醴梓腔諷秶樵衾婓庈部奻腔薯講睿弇离﹝婦嬤˙珛莉腔庈部梩衄薹ㄛ嘈諦腔齪笳剴僅﹜珛陓洘炵苀腔袨錶脹扡摯珛莉蕾逋庈部腔瞄陑猁匼﹝蚕衾瞳價庈部茠种衄瞳衾珛腔庈部旃噶睿勤庈部陓洘訧埭腔梪挍ㄛ眕摯勤醴梓庈部腔衄虴督昢垀膘蕾腔齪笳剴覜ㄛ珛衄燴蚕勤莉婓庈部婌腔梩衄薹惕衄陓陑﹝珛勤茠种醴梓腔參挍睿勤囀窒訧埭腔掀誕﹜算眳綴倛傖腔忔習謹ㄛ妏腕珛迵庈部躇祥褫煦ㄛ妗珋賸茠种奻腔奻槽噫﹝

瞳價茠种腔奻扴杻萸ㄛ妏腕淏堍蚚坳腔珛撿衄誕腔庈部巠茼夔薯ㄛ眢婓曄轄噥淰腔庈部梩衄珨炟眳華﹝

3.瞳價茠种腔堍蚚

衄腔珛赻楷華堍蚚賸瞳價茠种習謹ㄛ甜膘蕾賸赻撩腔冪茠鍰郖ㄛ腕珨隅腔珛憎﹝筍硉腕蛁砩腔岆ㄛ瞳價茠种甜準勀夔ㄛ斛剕婓珨隅沭璃狟符夔腕眕茼蚚ㄛ祥巠絞腔堍蚚鴃奪褫夔竘傻腔瞳崝酗ㄛ筍褫夔絳祡酗珛彶祔腔狟蔥朼祫豫賠﹝

(1)瞳價茠种腔堍蚚沭璃

珨啜峈ㄛ瞳價茠种腔堍蚚沭璃翋猁婦嬤眕狟撓萸˙

1蜆庈部衄逋劂腔寞耀麼劃鎗薯ㄛ植奧褫夔鳳瞳˙

2蜆庈部衄崝酗薯ㄛ祥頗傻峸坫˙

3珛衄雛逋庈部剒猁腔撮夔睿訧埭ㄛ褫衄虴峈眳督昢˙

4珛夔劂甡蕞眒膘蕾腔諦誧陓酐ㄛ悵怹赻旯華弇ㄛ勤蕨噥淰氪腔馴僻﹝

奻扴囀岆硌ㄛ彆珛樵隅輛瞳價庈部ㄛ寀涴跺瞳價庈部斛剕夔劂峈珛腔蕾逋﹜楷桯枑鼎珨炵蹈褫夔汜湔腔遠噫ㄛ撈瞳價庈部衄傖峈珛醴梓庈部腔褫夔◇俶◆﹝

(2)瞳價茠种腔堍蚚錶

呥勍嗣珛飲褫眕抻枒甜郭彸堍蚚瞳價茠种ㄛ筍婓祥肮腔庈部遠噫﹜莉噥淰摯莉棻种習謹腔撿极沭璃狟ㄛ堍蚚腔覂桉萸睿笭萸祭紬岆祥肮腔﹝籵都堍蚚瞳價茠种衄謗濬錶﹝

1勤衾洷咡輛陔庈部腔笢苤珛懂佽ㄛ珨啜醱還腔恀枙岆ㄩ

a.珛勤猁輛庈部賸賤誕屾ㄛ庈部講﹜蚚誧剒疑﹜噥淰勤忒腔俴种忒僇脹˙

b.珛掛旯腔倛砓睿陓酐帤掩秏煤氪妎﹜肮麼諉忳ㄛ婓肮俴笢眭靡僅腴˙

c.珛腔笙昢忳芘訧彶祔腔秶埮ㄛ忳善湮腔噥淰勤忒腔淏醱馴僻ㄛ衄褫夔掩豖堤庈部﹝

迵眳眈掀ㄛ笢苤珛腔蚥岊婓衾ㄩ庈部巠茼◇俶◆ㄛ輛麼豖堤庈部雄釬捃厒﹝奻扴錶妏笢苤珛斛剕堍蚚庈部煦昴腔源楊睿忒僇ㄛ勤颯軞腔庈部陓洘輛俴徹薦ㄛ甜秶隆巠絞腔習謹ㄛ楷閨赻旯腔蚥岊﹝婓勤庈部輛俴煦昴奀憩蛁砩眕狟撓萸ㄩ

a.嘈諦ㄗ諦誧ㄘ弇衾睡揭˙

b.莉妏蚚氪腔薯僅睡˙

c.莉劃鎗氪腔劃鎗講睡曹趙﹝

d.翋猁笭葩劃鎗氪淩淏剒猁妦繫欴腔督昢˙

e.堍蚚睡笱棻种源宒﹝

笢苤珛婓袧掘輛珨跺眈勤襤汜腔瞳價庈部ㄛ壺斛猁腔俋婓沭璃俋ㄛ斛剕芵徹旆躇腔庈部煦昴ㄛ恁寁庈部ㄛ蕾醴梓ㄛ薯督昢ㄛ符衄褫夔婓噥淰笢淰腕眈絞庈部﹝

2勤衾覂薯羲阹庈部ㄛ竘絳劃鎗崝樓腔湮珛奧晟堍蚚瞳價庈部茠种腔耜笭萸衄垀祥肮﹝

珨啜郗粒瞳價茠种湮珛醱還腔恀枙褫夔岆ㄩ忳善笲嗣噥淰氪腔喳僻ㄛ庈部衾悼睿˙莉羲楷奻燭撮扲楷桯岊˙麵眕誕辦蜊曹莉賦凳睿珛恅趙﹝秪森ㄛ婓輛俴瞳價茠种奀ㄛ郔疑ㄩ

a.覃脤妏蚚